Alia Bhatt replaced Deepika as Levis Ambassador
Alia Bhatt brings back the baggy trend
Alia Bhatt, the new face of Levi's has launched Easy in Levi’s, a campaign that highlights ease and effortlessness. Fronted by global brand ambassadors Alia Bhatt and Diljit Dosanjh, the campaign celebrates silhouettes that move with you, breathe with you and elevate personal style.
Baggy is no longer just a trend. It marks a shift in how people want to wear their denim. Levi’s embraces this shift with a modern take on loose fits that feel effortless yet intentional. From relaxed jeans to oversized layers, these silhouettes make a statement without trying too hard. This season, baggy is about redefining comfort, confidence and style on your own terms.
Alia Bhatt, in her first campaign for Levi’s, leads the women’s denim narrative in the Baggy Dad Barrel, a fresh take on a cult favourite with sculpted ease, curved outseam and slouchy attitude. Also featured is the XL Straight, a clean silhouette inspired by the nineties that feels both nostalgic and current. These fits join the much loved ’94 Baggy and High Loose, which lean into the relaxed trend with flattering proportions.
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